Overview graphs

Difference: Very Good vs Very Bad Content

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Difference: Very Good vs Very Bad Content is a metric and graph that shows you the difference between your top performing content (based on Action Rate) and bottom performing content.

The number on the right (in the screenshot 8.5x) show you how much better your top 10% content performed compared to the bottom 10%.

The graph on the left show you all your content that was live within your filters, how well it performed (based on Action Rate) and how many impressions it was given.

It is grouped into 5 groups depending on the Action Rate:

Very bad Content: Action Rate is at least 50% worse than your average Action Rate

Bad Content: Action Rate is 20-50% worse than your average Action Rate

Average Content: Action Rate is from 20% worse up to 40% better than your average Action Rate

Good Content: Action Rate is 40-100% better than your average Action Rate

Very Good Content: Action Rate is at least 100% better than your average Action Rate

If you hover over a point, you are able to see the following metrics for that content: